Demos can make or break a tech company—I turned them into a million dollar plus revenue driver at RudderStack, where I stepped up to bridge tech and revenue. It wasn’t a cakewalk: full days in India, late nights for US teams, and relentless troubleshooting kept me on my toes. But I was there—charged up at 2 AM, syncing squads across timezones, keeping our customer data platform humming. My hard work cracked big deals, sharpened features, and earned me a rep as the go-to guy who delivered. Here’s how I turned demos into dollars—and why it was worth every late hour.
The Challenge: Proving Value, No Matter the Hour
Our platform delivered instant customer insights, but prospects needed to see it live—often on Pacific Time, clashing with my Indian workday. After 10-to-7 IST, I’d flip to US hours, midnight calls my norm. I thrived on it—adrenaline pumping—because every demo was a shot to prove our worth. Teams across 3 continents and 5 timezones leaned on me, and I was their reliable anchor, bridging product, engineering, and sales remotely. It wasn’t just about showing tech; it was keeping the whole show running.
The Approach: Grit Meets Teamwork
Take Client B’s API demo. They wanted real-time triggers, and I delivered—live, no shortcuts—coordinating with engineers to nail it and prepping sales to seal it. That hustle landed one of our biggest upsells yet; they signed because I showed them value, not hype. For Client A, I ran one-to-one sessions, troubleshooting their setup quirks until they were sold. They took the stage at a major 2023 summit, praising us during our launch—a win I’d teed up across late-night calls. Then there was Client C—CLI issues stumped their devs, and I dug in, fixing config snags without a hint of “not my job.” One day, I powered through three back-to-back demos, no breaks, voice gone but spirit intact.
Why the grind? Users were my fuel—they’re the heartbeat of any product. I was there for them, not just to close deals, but to see how they used our platform. That front-row seat sparked ideas—better CLI tools from Client C’s woes, streamlined APIs from Client B’s asks—which I’d pitch to our crew, keeping the product tight. Managing those sessions remotely, I was the glue—reliable, hands-on, making sure every team clicked and every demo sang.
The Outcome: Million Dollar Plus and a Stronger Product
The payoff was massive: million dollar plus revenue from deals I helped crack—Client B’s upsell, Client A’s summit spotlight, and more. But it was bigger than dollars. Keeping the platform humming through demos doubled as a health check; I’d spot gaps and fix them live. User interactions fueled features that landed—each one a nod to my late-night hustle. My work didn’t just bring cash—it built trust, sharpened our tech, and left a mark.
The Takeaway: Hard Work That Shines
Bridging tech and business outcomes is where I shine—demos were my proving ground. What kept me buzzing at 2 AM? The stakes: knowing a single session could tip a deal, grow our wins, and make users’ lives easier. I thrived on being the one teams and users could count on—any hour, any timezone. Juggling US calls after Indian days, syncing product and engineering remotely, troubleshooting on the fly—that was me, pouring everything in. That million dollar plus revenue wasn’t luck; it was grit, reliability, and a relentless drive to deliver. I learned that hard work isn’t just effort—it’s showing up when it counts, managing chaos with a smile, and turning tech into something worth admiring.
Disclaimer: Names of actual customers have not been mentioned in this post; generic placeholders are used to protect confidentiality.
Yaju Arya Dot Com 