Day: April 17, 2025

Create Product, Product Exercise

Case Study: Designing a B2B Wellness Portal MVP for U.S.-Sourced Subscription Kits

by yajuaryaLeave a Comment on Case Study: Designing a B2B Wellness Portal MVP for U.S.-Sourced Subscription Kits
Case Study: Designing a B2B Wellness Portal MVP for U.S.-Sourced Subscription Kits

In early 2025, I tackled a challenge to expand a leading Direct-to-Consumer (D2C) marketplace, known for its robust logistics, into a B2B wholesale category for small businesses. As a Technical Program Manager with 16+ years in tech (RudderStack, GoalSmacker, IBM), I proposed a B2B portal for Locally-Sourced Wellness Subscription Kits - organic teas, candles, and [...]