Welcome to my blog! I’m Yaju Arya, blending 17+ years of expertise in QA, GenAI, and Technical Product Management to deliver actionable insights, innovative strategies, and real-world solutions for tech enthusiasts and professionals.
The Struggle: Stuck in a Tech Rut Maybe you’re trapped in a job where the tech stack feels like a relic - mainframes, Oracle Forms, or something equally ancient. You glance at the horizon of newer technologies like AI, cloud, or DevOps, but your company’s inertia keeps you grounded. Your career prospects feel limited, and [...]
In early 2025, I tackled a challenge to expand a leading Direct-to-Consumer (D2C) marketplace, known for its robust logistics, into a B2B wholesale category for small businesses. As a Technical Program Manager with 16+ years in tech (RudderStack, GoalSmacker, IBM), I proposed a B2B portal for Locally-Sourced Wellness Subscription Kits - organic teas, candles, and [...]
Testing a web app from start to finish isn’t just about spotting bugs—it’s about building something users can’t put down. I’ve spent 16+ years shipping 60+ releases, and I’ve seen how solid testing makes all the difference. In this guide, I’ll share an example-based approach—what your startup can do, and how I did it while [...]
Testing a web app thoroughly can make or break your startup’s success—it’s the difference between a product users love and one they ditch. I’ve spent 16+ years shipping 60+ releases, and I’ve learned that knowing the right types of testing is key to catching bugs early and keeping users happy. In this guide, I’ll share [...]
There’s this company, let’s call it AcmeAI, a new AI startup building a SaaS tool to tame data workflows. Their remote engineering team—dotted from Seattle to Singapore—wants to ship fast. But their first sprint? A disaster: bugs everywhere, users griping. Bugs hit every team—even Slack patches up all the time. AcmeAI’s crew figured out quick: [...]
Building tech products like CLI tools, SaaS apps, or data platforms is tricky—you can have awesome code, but if users don’t get it, they’re gone. I’ve spent 16+ years at places like RudderStack and GoalSmacker figuring out how to make these products stick with people. Ever wonder why some tools take off while others flop, [...]
Startups need to move fast and grab the best people, but managing a team spread across the world can feel like a puzzle. I’ve spent 16+ years at tech companies like RudderStack and GoalSmacker figuring this out, and I’ve learned how to make remote teams work together smoothly to help a startup grow. Remote work [...]
For tech startups, QA isn’t just about finding bugs—it’s about shipping a product that users trust. Over 16+ years, including stints at RudderStack and GoalSmacker, I’ve seen how a few smart practices can turn a rushed process into a smooth one. At RudderStack, we built a data platform under tight deadlines; at GoalSmacker, we pivoted [...]
At GoalSmacker, we started with a queue management tool that took an unexpected turn—one that helped save lives during peak COVID-19. What began as a retail solution in 2020’s first lockdown became GliderQMS, a mobile app for clinics that hit #1 on Google Play Store in 2021. My team pivoted to healthcare, sparked by doctors [...]
Releasing software isn’t always smooth—especially when it’s a Customer 360 product with users counting on every update. At RudderStack, I faced the challenge of managing 40+ release cycles across global teams. It was tough, but I found a way through by working politely with everyone involved and keeping the user in mind. Here’s how I [...]
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