Welcome to my blog! I’m Yaju Arya, blending 17+ years of expertise in QA, GenAI, and Technical Product Management to deliver actionable insights, innovative strategies, and real-world solutions for tech enthusiasts and professionals.
I recently built an e-Coloring Book App to tackle a problem many parents face: keeping kids away from overstimulating videos and games. Designed for kids aged 3-6 (but fun for older folks too!), this app encourages creativity and skill-building in a constructive way. Here’s why I created it and what it offers. Reason For Creating This App [...]
AI is on the rise these days. Companies are asking candidates to use the GenAI tool of their choice (ChatGPT, Gemini, Claude, etc). and demonstrate how they think and work. While people can write prompts, here's a lesser-talked about secret: most of us struggle at writing effective prompts that can produce the best out of [...]
Stress-related issues are increasing in today's fast-paced world. To promote good sleep and wellness among people, I created MindfulBreath. It is a web-based platform that would help users enhance their mental well-being. With a focus on rapid adoption, the app offers guided meditation and breathing exercises. My intent was to create a simple and impactful solution [...]
I recently led an initiative to launch a mental health startup in India. The goal was to create a privacy-first, no-login mental health wellness portal tailored for Indian users. It would feature Hinglish content, a counsellor directory, educational resources, and an AI-powered counsellor. My role involved validating this concept through user research, competitor analysis, and [...]
In early 2025, I tackled a challenge to expand a leading Direct-to-Consumer (D2C) marketplace, known for its robust logistics, into a B2B wholesale category for small businesses. As a Technical Program Manager with 16+ years in tech (RudderStack, GoalSmacker, IBM), I proposed a B2B portal for Locally-Sourced Wellness Subscription Kits - organic teas, candles, and [...]
Building tech products like CLI tools, SaaS apps, or data platforms is tricky—you can have awesome code, but if users don’t get it, they’re gone. I’ve spent 16+ years at places like RudderStack and GoalSmacker figuring out how to make these products stick with people. Ever wonder why some tools take off while others flop, [...]
India, with its vast population of 1.4 billion people, presents a unique opportunity for healthcare technology solutions. However, creating an app to help users find the right doctor in India comes with its own set of challenges. In this blog post, we will explore some practical obstacles that need to be addressed when developing such [...]
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