Welcome to my blog! I’m Yaju Arya, blending 17+ years of expertise in QA, GenAI, and Technical Product Management to deliver actionable insights, innovative strategies, and real-world solutions for tech enthusiasts and professionals.
I recently built an e-Coloring Book App to tackle a problem many parents face: keeping kids away from overstimulating videos and games. Designed for kids aged 3-6 (but fun for older folks too!), this app encourages creativity and skill-building in a constructive way. Here’s why I created it and what it offers. Reason For Creating This App [...]
Loneliness stings. Late at night or when you’re too shy to call a friend, you need someone to listen. SpeakChat.ai is a game-changing app that lets you talk freely and stay anonymous. Built with top tech and a focus on privacy, it’s your safe haven in a noisy digital world. The Problem: Your Secrets Aren’t [...]
Stress-related issues are increasing in today's fast-paced world. To promote good sleep and wellness among people, I created MindfulBreath. It is a web-based platform that would help users enhance their mental well-being. With a focus on rapid adoption, the app offers guided meditation and breathing exercises. My intent was to create a simple and impactful solution [...]
I recently led an initiative to launch a mental health startup in India. The goal was to create a privacy-first, no-login mental health wellness portal tailored for Indian users. It would feature Hinglish content, a counsellor directory, educational resources, and an AI-powered counsellor. My role involved validating this concept through user research, competitor analysis, and [...]
In early 2025, I tackled a challenge to expand a leading Direct-to-Consumer (D2C) marketplace, known for its robust logistics, into a B2B wholesale category for small businesses. As a Technical Program Manager with 16+ years in tech (RudderStack, GoalSmacker, IBM), I proposed a B2B portal for Locally-Sourced Wellness Subscription Kits - organic teas, candles, and [...]
Tourism is on the rise in India. As per a report by the Ministry of Tourism, in the year 2022 the number of domestic tourist visits increased by 155 percent compared to previous year. This presents a great opportunity to create an application that can solve issues related to tourists, that will make it easy [...]
Following is a guesstimate done by me. ParameterCalculationValueRemarksIndia’s Population140 croreTotal population of India based on General Knowledge.Age group 0-2 years0Very small kids don’t use wheelchairs.Age group 3-17 years(20% of 140 crore) / 10,00028,0001 out of 10,000 are born disabled.Age group 18-45 years(25% of 140 crore) / 5,00070,0001 out of 5,000. Number higher due to those [...]
Following are Guesstimates by me on what might be the revenues of Google AdSense (TAM SAM SOM). ParameterCalculationValueRemarksWorld Population7 billionTotal world populationPopulation with access to Google2 billion people can’t access Google5 billionGoogle is banned in China and some dictatorship countries (North Korea, Syria, Cuba, Iran). Adsense got banned in Russia after the Ukraine war.Educated people [...]
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