Welcome to my blog! I’m Yaju Arya, blending 17+ years of expertise in QA, GenAI, and Technical Product Management to deliver actionable insights, innovative strategies, and real-world solutions for tech enthusiasts and professionals.
In early 2025, I tackled a challenge to expand a leading Direct-to-Consumer (D2C) marketplace, known for its robust logistics, into a B2B wholesale category for small businesses. As a Technical Program Manager with 16+ years in tech (RudderStack, GoalSmacker, IBM), I proposed a B2B portal for Locally-Sourced Wellness Subscription Kits - organic teas, candles, and [...]
If you want your business to excel, then don’t focus on customer service. Years ago, I read a book “The Effortless Experience”. The key takeaway for me was that it’s largely pointless to focus on providing good customer service to your customers. The book gave example of a guy who spent 2 hours on phone, [...]
In recent years, new businesses have emerged that are based purely on the Internet. All over the world, net speed has increased and smartphones have become common. Especially in India, after the advent of Reliance Jio, assembling of mobile phones locally, and increase in education levels. It's a common sight even in villages to see [...]
Would you go all the way for a customer, even if they would never do business with you in future?
You might have experienced a new restaurant opening up close to your place. It had a nice ambiance, variety of dishes, well dressed waiters, adequate hygiene, and food that if not out of the world did leave a pleasant taste on your tongue. So while you did not really have a “bad” impression of the [...]
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